5 Questions To Ask Yourself About Building Your Brand's Online Presence An online presence has become vital to reaching and connecting with customers. If you are not utilizing web tools to ensure the correct information about your business is reaching your intended audience, you may be leaving money on the table and missing valuable opportunities to turn potential customers into real ones. Participants in the Goldman Sachs 10,000 Small Businesses program are taught how to harness their online presence to achieve larger strategic goals. The key to this is a solid foundation on which to execute online marketing activities. Below are five important questions you should ask yourself about your business’s online presence to ensure it is working as hard for your business as you are. lee | January 21, 2014