Forget Black Friday, It’s All About Small Business Saturday

As the start of the holiday season begins to kick into gear, big name retailers have already brought out their Christmas decor and advertisements in hopes that this year will bring a better return for sales during the season. I personally don’t participate in the annual ritual that some consumers delve into known as ‘Black Friday’ or ‘Cyber Monday’ for those so called “amazing deals” that will get you up at the crack of dawn or keep you from the warmth of your home at night waiting in line.

What you don’t know is that in 2010,  American Express OPEN created “Small Business Saturday” to serve as the traditional kick-off to the holiday season for independent retailers and restaurateurs. The day was created in response to small business owners’ need to cultivate customers. Since it’s inception, this celebration has grown to now include a vast majority of Hispanic business organizations.